SEO in 2026: What’s Changed and How to Rank Higher on Google
Search engine optimisation in 2026 has evolved significantly. While keywords still matter, Google now prioritises user experience, intent, and content quality more than ever before.
Returning to ARU: Professional Studies in the Creative Industries
Last week, we were delighted to return to Anglia Ruskin University to give a talk to BA (Hons) Graphic Design students on Professional Studies in the Creative Industries. For Scarlett and Adam, who graduated from ARU, this was a bit of a full circle. We shared our stories of going out into the industry, and […]
Google Analytics Chinese Traffic, What Happened? How to Fix it
If you’ve opened Google Analytics 4 recently and seen a sudden spike in traffic from China with almost 0-second sessions, you’re not alone. Many website owners have reported: Huge jumps in Chinese visitors Very high bounce rates 0–1 second engagement time Traffic showing as Direct / None No matching visits in server logs What’s […]
WordPress 7.0 Release Date & Key New Features
WordPress 7.0 — one of the biggest updates in years — is arriving on 9 April 2026 during WordCamp Asia, bringing major improvements for creators, developers, and teams alike. This update lands after extensive beta testing (Beta 1 launched in February 2026) and marks a new era of collaboration, design flexibility, AI readiness, and performance […]
What Are GEO and AEO?
In our previous blog, we explained the foundations of SEO — technical performance, keyword research, quality content and user experience. Those principles remain essential for ranking well in search engines. However, search behaviour is changing. Today, users are increasingly shown direct answers rather than a list of links. That’s where GEO and AEO come in. […]
How to Optimise Your Website for ChatGPT
Artificial intelligence is changing how people search for information online. Instead of relying solely on traditional search engines like Google, users are increasingly asking AI tools such as ChatGPT for recommendations, answers, and product suggestions. This shift means businesses need to think beyond conventional SEO and start optimising their websites for AI driven discovery. In […]
ELRIG: Creating Cohesive Sub-Brands
Creating sub-brands is a balancing act. Each one needs its own identity and purpose, while still feeling part of the core brand identity. If you get it right, you can build recognition and trust. Get it wrong, and brands begin to fragment. One of our longest-standing partnerships at Identity Creative is with ELRIG, a not-for-profit […]
Unveiling Lloyd’s Veterans Charity – a 200 year legacy
We were privileged to attend the official launch of Lloyd’s Veterans Charity, previously named Lloyd’s Patriotic Fund, a charity that has been serving veterans and their families for more than 200 years. The milestone event not only signified a name change but also welcomed a new era for a charity and was a reminder of […]
Pantone Colour of the Year 2026: What It Means for Web & Brand Design
Pantone has announced Cloud Dancer (PANTONE 11-4201) as the Colour of the Year for 2026 — a soft, airy white that reflects calm, clarity, and a return to simplicity. At first glance, white might feel understated, but that’s exactly the point. Cloud Dancer represents balance in a digital world that’s often overwhelming. For brands, this signals a […]
Picking the Right Font: Why Typography Matters More Than You Think
Fonts are one of the most powerful and often overlooked parts of branding and design. The right font can make your business look professional, trustworthy, and easy to understand. The wrong one? It can make your logo unreadable or your website look unpolished. Choosing the right font isn’t just about style, it’s about communicating your […]