Google Analytics Chinese Traffic, What Happened? How to Fix it
If you’ve opened Google Analytics 4 recently and seen a sudden spike in traffic from China with almost 0-second sessions, you’re not alone. Many website owners have reported: Huge jumps in Chinese visitors Very high bounce rates 0–1 second engagement time Traffic showing as Direct / None No matching visits in server logs What’s […]
WordPress 7.0 Release Date & Key New Features
WordPress 7.0 — one of the biggest updates in years — is arriving on 9 April 2026 during WordCamp Asia, bringing major improvements for creators, developers, and teams alike. This update lands after extensive beta testing (Beta 1 launched in February 2026) and marks a new era of collaboration, design flexibility, AI readiness, and performance […]
What Are GEO and AEO?
In our previous blog, we explained the foundations of SEO — technical performance, keyword research, quality content and user experience. Those principles remain essential for ranking well in search engines. However, search behaviour is changing. Today, users are increasingly shown direct answers rather than a list of links. That’s where GEO and AEO come in. […]
How to Optimise Your Website for ChatGPT
Artificial intelligence is changing how people search for information online. Instead of relying solely on traditional search engines like Google, users are increasingly asking AI tools such as ChatGPT for recommendations, answers, and product suggestions. This shift means businesses need to think beyond conventional SEO and start optimising their websites for AI driven discovery. In […]
ELRIG: Creating Cohesive Sub-Brands
Creating sub-brands is a balancing act. Each one needs its own identity and purpose, while still feeling part of the core brand identity. If you get it right, you can build recognition and trust. Get it wrong, and brands begin to fragment. One of our longest-standing partnerships at Identity Creative is with ELRIG, a not-for-profit […]
Unveiling Lloyd’s Veterans Charity – a 200 year legacy
We were privileged to attend the official launch of Lloyd’s Veterans Charity, previously named Lloyd’s Patriotic Fund, a charity that has been serving veterans and their families for more than 200 years. The milestone event not only signified a name change but also welcomed a new era for a charity and was a reminder of […]
Pantone Colour of the Year 2026: What It Means for Web & Brand Design
Pantone has announced Cloud Dancer (PANTONE 11-4201) as the Colour of the Year for 2026 — a soft, airy white that reflects calm, clarity, and a return to simplicity. At first glance, white might feel understated, but that’s exactly the point. Cloud Dancer represents balance in a digital world that’s often overwhelming. For brands, this signals a […]
Picking the Right Font: Why Typography Matters More Than You Think
Fonts are one of the most powerful and often overlooked parts of branding and design. The right font can make your business look professional, trustworthy, and easy to understand. The wrong one? It can make your logo unreadable or your website look unpolished. Choosing the right font isn’t just about style, it’s about communicating your […]
Returning to Anglia Ruskin University for the Creative Industry Marketplace
This week, Scarlett, our Junior Graphic Designer and Adam, our Senior Graphic Designer at Identity Creative were back at Anglia Ruskin University where they both studied BA (Hons) Graphic Design. Why Local Businesses Work with Us We were invited to participate in the Creative Industry Marketplace, which was an insightful event bringing students and professionals […]
5 Common Branding Mistakes Small Businesses Make and How to Avoid Them
Branding is often misunderstood as “just a logo”, but it’s so much more than that. Your brand is how your business looks, feels, and sounds across every touchpoint from your website and social media to your business cards and email signature. Here are the five most common branding mistakes small businesses make and how to […]