We partnered with Ruby Rides, an established blogger within the motorbike community who promotes equality and inclusivity. Through their online platform they share their experiences, passion and insightful knowledge about the latest products whilst also promoting the Ruby Rides product range and Ruby+, a membership opportunity for users.
With an ever-growing social media following Ruby wanted to expand their reach by creating a brand and website which could connect with a larger audience to grow their visibility. With an icon previously generated the brand visual language, final logo and website were required with a focus on future expansion plans in mind.
The challenge was to brand a successful blogger which reflecting their mantra, messaging and personality whilst creating a pathway for revenue.
At the same time, the charity needed an identity that could tell more complex stories – stories of life beyond service. With this “Lloyd’s Veterans Charity” was chosen, a name which places supporting veterans and their families at the forefront.
Identity Creative expanded upon the existing icon to explore fonts, colour palette and brand assets – creating a visual language which spoke to their existing and future audience. An impactful brand with a unique visual approach was generated to help Ruby Rides stand out in the industry.
The branding, alongside a gallery of impactful and high-quality imagery and video, was utilised to design and develop a stand-out website featuring blogs and a feed for external products. With CTAs, popups and membership details the website tells Ruby’s story whilst encouraging further connections and engagements.
Whether you’re just starting out or ready to grow further, Identity Creative is here to support you with all your creative and technical needs.
