We partnered with Pavari 17, a refreshing non-alcoholic Mediterranean aperitif designed to capture the essence of refined Mediterranean flavours. This Aperitivo is crafted as a fun, inclusive experience that brings people together without the need for alcohol.
As a newly launched product, Pavari 17 had only conceptual brand guidelines and mockups, with no established assets to support their public presence. With a short turnaround between initial discussions and the official launch, the project was highly fluid, requiring ongoing brand development in parallel with the design and build of the website. The challenge was to create a bold, engaging identity that not only represented the drink’s Mediterranean roots but also positioned it as a fun and inclusive alternative in both the UK and US markets.
Identity Creative delivered a bold and vibrant website that tells the story of Pavari 17 while reflecting the flavours, lifestyle, and purpose of the brand. A range of engaging images was generated, focusing on the social and inclusive experience of enjoying Pavari 17. We also set up social media profiles to expand the brand’s public-facing platforms, ensuring consistency across channels.
The website was built to be easy to manage and update, allowing the platform to grow alongside the brand’s journey from launch to success. Clear calls-to-action were strategically placed throughout the site, directing users to purchase options and driving conversions. The result is a strong, dynamic digital presence that positions Pavari 17 as a premium non-alcoholic Aperitivo for audiences in both the UK and US.
Whether you’re just starting out or ready to grow further, Identity Creative is here to support you with all your creative and technical needs.
