Branding | Collateral | Digital | Print | Website

London Social Ventures

We partnered with London Social Ventures (LSV), an initiative focused on building a robust pipeline of social ventures emerging from London universities, supported by a city-wide network providing legal assistance, business model development, mentoring, and more. As a start-up, the LSV team approached Identity Creative to create a complete brand identity, brand guidelines, social media assets, stationery, and a website with a record-speed turnaround in preparation for their launch.

The Problem

LSV needed a distinctive and modern brand identity that would stand out in the social enterprise space while conveying trustworthiness and a strong connection to London. As a new organisation, they also required a flexible and scalable website that could grow with their initiatives, alongside cohesive marketing and communications materials to establish credibility and engage stakeholders.

The challenge was to create a brand that balanced professionalism with approachability, while reflecting connectivity, collaboration, and the dynamic ecosystem of London social ventures.

The Solution

Identity Creative designed and developed a bold and contemporary brand identity for LSV. The unique brand mark, inspired by the River Thames, combined with a colour palette drawn from iconic London landmarks and expressive visual elements, effectively communicated a sense of flow, connectivity, and community.

We then applied the new branding across a range of corporate assets, including stationery, social media graphics, and launch materials, ensuring consistency across all touchpoints. A fully responsive website was also developed, combining clean layouts, intuitive navigation, and engaging content to clearly present LSV’s mission and initiatives. The result is a cohesive and modern digital platform that supports LSV’s growth, strengthens their visibility, and reinforces their position as a key player in London’s social venture ecosystem.

Through this partnership, Identity Creative continues to provide branding, design, and web development solutions that help London Social Ventures communicate their mission and expand their impact.