We partnered with D Robinson & Sons, a family-run funeral directors established in 1892, with a proud legacy of supporting their local community. Alongside their compassionate services, the company has raised over £1 million for local hospices and continues to champion charitable causes across the region.
The existing website felt outdated and failed to reflect the warm, professional, and trusted nature of the D Robinson & Sons brand. The two sister companies, Newlings of Royston and Peasgood & Skeates, also shared the same dated design, creating inconsistency and confusion for visitors. The sites relied heavily on generic stock imagery, offered a poor user experience, and featured slow performance and outdated copy that no longer matched the company’s tone or services.
Identity Creative designed and developed a modern, elegant, and easy-to-navigate website that captures the compassion, professionalism, and history behind D Robinson & Sons. The refreshed platform clearly communicates services, heritage, and helpful resources to support families in need.
To create a unified brand experience, we also developed matching websites for Newlings of Royston and Peasgood & Skeates, ensuring consistency across all three businesses. Our team provided copywriting with carefully chosen keywords and a tone of voice that feels both empathetic and informative.
The new platform includes an intuitive front-end builder for simple content updates, including regular PDF uploads, while branded stationery was designed to align with the updated visual identity — resulting in a cohesive, professional presence both online and offline.
Whether you’re just starting out or ready to grow further, Identity Creative is here to support you with all your creative and technical needs.
