In an industry where innovation is often complex and highly technical, the ability to communicate clearly can directly influence funding, partnerships and commercial success.
Through a series of blogs, insights, case studies and video content, we’ll share practical guidance on how to present your science in a way that resonates with the people who need to understand it. Highlighting the benefits of working with a life science branding and marketing agency.
94%
of first impressions are design related¹
62%
of global web traffic comes from mobile devices²
75%
of users judge a company’s credibility based on its website design³
32%
increase in users leaving websites when load time is 3 seconds⁴
References:
The average investor, partner and client is presented with hundreds of proposals a week! Leaving them with very little time to assess each opportunity. To increase your chances of receiving investment, building connections and being understood you need to grab attention quickly by clearly defining the opportunity. Presenting complex science in clear and compelling way is what we, as life science communication specialists, do.
Most investors and partners want to see the data and key results clearly, so they can understand how they can get a return on their investment. Designers can support in ensuring key information is clear and delivers impact, supporting you in getting investment. Branding, landing pages, websites, SEO and marketing materials are all useful, but if you don’t use these to define and promote the opportunity to an investor and potential partner then they are wasted. We have over a decade of experience on doing just that for start-ups, spinouts and established life science companies.
Securing investment is a process with no guaranteed outcome. But, you can improve your chances by how you present yourself to potential partners and investors. A professional looking presentation with interactive elements will enable you audience to assess the merit of your proposal quickly, building confidence in the founding team and putting their mind at ease. A high quality visual identity can also empower your workforce, therefore building confidence and improving your scientific breakthroughs.
Having brand systems, templates and guidelines in place allows businesses to develop content which establishes the validity of your science. Having templates and assets in place allows for the creation of concise one-pagers, pitch decks, landing pages and more to help you show that you understand their needs and can meet them. All of which we can provide templates for!
Through over 10 years of partnering with Life Science companies we have a proven track record of supporting growth and success. See a select few success stories below.
With a clear marketing and brand strategy to hand the NAPIC team needed a new website to showcase their innovation and mission, whilst engaging with a range of audience groups. The result is a modern, functional, and visually cohesive digital platform which provides a strong foundation for future growth.
We partnered with Simba to build upon and adapt their existing logo and inconsistent materials to create an easy-to-use, refined brand and visual language; without losing any existing recognisable features. The outcome is an identity system that is stronger and more effective.
Here are some insights and tips, where we channel our knowledge and expertise in graphic design and website development, delivery high impact and quality brand assets for Life Science.
Stay up to date with the campaign as we will be sharing more insightful content to benefit your growth.
Whether you’re just starting out or ready to grow further, Identity Creative is here to support you with all your creative and technical needs.
