How to Choose the Right Design Agency for Your Business
Choosing a design agency can feel overwhelming. A quick Google search will present hundreds of agencies, all promising creative thinking, strategic design and great results. They all have impressive portfolios, glowing testimonials and polished websites. So, how do you know which one is right for your business? Blog written by Stacey Peaurt Studio & Design […]
Should I Hire a Graphic Designer or Build My Own Logo?
With AI logo generators, Canva and freelance marketplaces more accessible than ever, creating your own logo has never been easier. But just because you can build your own logo, does that mean you should? The honest answer is… it depends. Blog written by Adam Prescott Senior Graphic Designer As a branding designer, I don’t believe […]
A Workshop Built on Real Conversations: How Design and Web Development Supports Business Growth
At Identity Creative, we’ve always believed the best ideas don’t come from simply presenting knowledge and ideas, they come from open conversations and brainstorming session. Stacey and Thanos showcased this with a recent workshop, From Start-Up to Scale, which took place during the Haverhill Science Festival, hosted at The EpiCentre. A room full of curious […]
London Social Ventures End of Pilot Showcase
This week, we got the opportunity to attend the London Social Ventures End of Pilot Showcase, a showcase celebrating the conclusion of a remarkable pilot project for London Social Ventures. Featuring universities, founders, funders, and partners from all over London, the event showcased what has already been accomplished and outlined what is yet to come. […]
Returning to ARU: Professional Studies in the Creative Industries
Last week, we were delighted to return to Anglia Ruskin University to give a talk to BA (Hons) Graphic Design students on Professional Studies in the Creative Industries. For Scarlett and Adam, who graduated from ARU, this was a bit of a full circle. We shared our stories of going out into the industry, and […]
WordPress 7.0 Release Date & Key New Features
WordPress 7.0 — one of the biggest updates in years — is arriving on 9 April 2026 during WordCamp Asia, bringing major improvements for creators, developers, and teams alike. This update lands after extensive beta testing (Beta 1 launched in February 2026) and marks a new era of collaboration, design flexibility, AI readiness, and performance […]
What Are GEO and AEO?
In our previous blog, we explained the foundations of SEO — technical performance, keyword research, quality content and user experience. Those principles remain essential for ranking well in search engines. However, search behaviour is changing. Today, users are increasingly shown direct answers rather than a list of links. That’s where GEO and AEO come in. […]
How to Optimise Your Website for ChatGPT
Artificial intelligence is changing how people search for information online. Instead of relying solely on traditional search engines like Google, users are increasingly asking AI tools such as ChatGPT for recommendations, answers, and product suggestions. This shift means businesses need to think beyond conventional SEO and start optimising their websites for AI driven discovery. In […]
ELRIG: Creating Cohesive Sub-Brands
Creating sub-brands is a balancing act. Each one needs its own identity and purpose, while still feeling part of the core brand identity. If you get it right, you can build recognition and trust. Get it wrong, and brands begin to fragment. One of our longest-standing partnerships at Identity Creative is with ELRIG, a not-for-profit […]
Returning to Anglia Ruskin University for the Creative Industry Marketplace
This week, Scarlett, our Junior Graphic Designer and Adam, our Senior Graphic Designer at Identity Creative were back at Anglia Ruskin University where they both studied BA (Hons) Graphic Design. Why Local Businesses Work with Us We were invited to participate in the Creative Industry Marketplace, which was an insightful event bringing students and professionals […]