How to Optimise Your Website for ChatGPT
Artificial intelligence is changing how people search for information online. Instead of relying solely on traditional search engines like Google, users are increasingly asking AI tools such as ChatGPT for recommendations, answers, and product suggestions. This shift means businesses need to think beyond conventional SEO and start optimising their websites for AI driven discovery. In […]
ELRIG: Creating Cohesive Sub-Brands
Creating sub-brands is a balancing act. Each one needs its own identity and purpose, while still feeling part of the core brand identity. If you get it right, you can build recognition and trust. Get it wrong, and brands begin to fragment. One of our longest-standing partnerships at Identity Creative is with ELRIG, a not-for-profit […]
Returning to Anglia Ruskin University for the Creative Industry Marketplace
This week, Scarlett, our Junior Graphic Designer and Adam, our Senior Graphic Designer at Identity Creative were back at Anglia Ruskin University where they both studied BA (Hons) Graphic Design. Why Local Businesses Work with Us We were invited to participate in the Creative Industry Marketplace, which was an insightful event bringing students and professionals […]
ELRIG Drug Discovery 2025 What an Amazing Experience!
We had an incredible time exhibiting at ELRIG Drug Discovery 2025 this year! The event was exceptionally well organised, and it was fantastic to connect with so many inspiring people across the scientific and innovation communities. Our stand featured a fun challenge, a jar full of 3D-printed helixes in all shapes and colours. We invited […]
Meet Identity Creative at ELRIG Drug Discovery 2025 – Booth J08, Liverpool
We’re excited to attend ELRIG Drug Discovery 2025 as the event’s Creative Partner. Join Identity Creative at Booth J08 in Liverpool on 21–22 October to explore how our branding, web design, and digital strategy services help science and technology organisations stand out. Dates: 21–22 October 2025Location: Exhibition Centre Liverpool, UKFind us at booth J08 […]
Helping Start-Ups Bring Their Technology and Ideas to Life Through Animation
Discover how animation helps start-ups showcase complex ideas and secure funding—before their technology even exists. Bring your innovation to life with powerful visuals. Many early-stage companies find themselves pitching bold new ideas or revolutionary technologies that are still in the concept phase. But how do you effectively communicate a product or solution that doesn’t yet […]
Stephen James Trichology
A special brand treatment for Stephen James Trichology. A New Strand Stephen James is a trichology clinic local to our studio in Saffron Walden, offering expert advice for hair and scalp conditions. Identity Creative worked with Stephen to develop his brand, and best represent the important work he does. It was created to represent a […]
Wall to Wall Branding for NeoGenomics
Designing and installing a bespoke wall design for the NeoGenomics Cambridge office. After years of working with Inivata, the business was aquired by US based company, NeoGenomics. Identity Creative worked with the US team to introduce NeoGenomics into the UK work environment. The key aims of the project were to build consistency within the office […]
Gifting in motion
YouChoose commissioned a bespoke animation to bring their brand to life. YouChoose are a brand that Identity have worked with for years! They offer a new type of gift with endless choice – their range of one card, multi brand gift cards are the perfect gift for EVERYONE! Our job was to create a unique […]
Prospering from a New Website
Developing a bold and modern online platform for Prospero Ansty Park Mapping it Out Identity Creative were tasked with the creation of a refreshed website design for Prospero Ansty Park, a 196-acre business park based on the outskirts of Coventry. The new website features a memorable visual style, strong imagery and a consistent visual theme […]