We partnered with The Vegan Gift Card, a modern digital gifting solution offering a wide range of plant-based treats. Identity Creative were approached to create a complete brand identity that would appeal to vegan consumers and help the product stand out in the rapidly growing gifting market.
As a new product release, The Vegan Gift Card had no existing branding in place. The brand needed to differentiate itself within a competitive retail market and establish a strong on-shelf presence to attract consumer attention. Additionally, there was a tight release deadline, requiring the delivery of branding, gift card design, and website assets quickly and effectively.
Identity Creative developed a modern, eco-friendly brand identity that reflected a vegan lifestyle while remaining playful and approachable. A natural colour palette and engaging visual elements were used to create a welcoming and vibrant look. We delivered a dynamic logo suite, pull-up banners, and comprehensive brand guidelines to ensure consistency across all touchpoints. An engaging website concept was also created, allowing the product to be showcased effectively online while aligning seamlessly with its visual identity.
The outcome is a bold and contemporary brand that communicates The Vegan Gift Card’s plant-based focus, stands out on-shelf, and aligns with partner brands. This cohesive identity captures consumer attention and supports a successful product launch.
Whether you’re just starting out or ready to grow further, Identity Creative is here to support you with all your creative and technical needs.
