Hatch applies its expertise and network within the scientific and educational sectors to connect the best minds and the latest thinking, driving meaningful change. Based at the School of Healthcare Enterprise and Innovation at the University of Southampton, the team brings many years of experience delivering and supporting MERLA projects (monitoring, evaluation, research, learning, and adapting).
Identity Creative worked alongside the Hatch team to develop a website which showcases their purpose, work and mission with expanded brand assets and bespoke illustrations.
Although Hatch had approved branding and a small selection of assets, there was minimal guidance on how the brand should be applied. The examples provided within the guidelines focused largely on printed materials, which felt overly corporate and restrictive. The lack of an image or illustration library further limited their ability to communicate in a dynamic and engaging way. In addition, the team faced a tight timeframe due to an upcoming launch date, requiring a solution that was both effective and fast to deliver.
Identity Creative developed an array of bespoke illustrations inspired by existing brand elements, reinforcing Hatch’s tone and messaging while making the identity more vibrant and approachable. We designed and built a playful, engaging, and memorable website that stood out within the sector, supported by the integration of an accessibility plugin and contact form to ensure inclusivity and encourage user engagement. The result was a digital presence that not only captured the essence of Hatch’s mission but also provided the team with the flexibility and assets they needed to grow with confidence.
Whether you’re just starting out or ready to grow further, Identity Creative is here to support you with all your creative and technical needs.
