We partnered with eSimChoice, a new service developed by our longstanding client epay, to support its launch into the global travel market. eSimChoice provides travellers with an easy way to stay connected abroad while avoiding the costly roaming charges typically imposed by domestic networks.
As a completely new product, eSimChoice had no existing branding, guidelines, or marketing materials in place. To compete in a highly saturated and fast-moving market, they required a professional brand identity with global appeal, adaptable assets for use across multiple regions and languages, and a suite of campaigns ready to meet their tight launch timeline.
We developed a clear, neutral, and recognisable brand identity, grounded in competitor research and market insight. To give eSimChoice the flexibility it needed, we produced a full suite of digital and print templates that could be tailored to different regions, as well as website concepts and wireframes to support the client’s internal development team. In addition, we created a wide range of global advertising assets, from ATM screens and train carriage campaigns to in-store point-of-sale displays, ensuring visibility across multiple consumer touchpoints.
The result is a modern and adaptable brand identity that communicates trust and simplicity, helping eSimChoice quickly establish itself as a go-to solution for international travellers.
Whether you’re just starting out or ready to grow further, Identity Creative is here to support you with all your creative and technical needs.
