Photography | Website

Burtons Butchers

Founded in 1953, Burtons Butchers is a family-owned business that began in Hunstanton before moving to Saffron Walden. Over the decades, they’ve built a strong reputation for offering high-quality meats to both retail customers in-store and catering clients across the region. To help them expand their reach, Burtons partnered with Identity Creative to bring their traditional butchery online with a modern e-commerce website.

The Problem

Although Burtons had a trusted local reputation, they lacked a strong digital presence and had no online platform to sell products. This limited their reach, making it difficult for customers outside the local area — or those unable to visit the store in person — to access their high-quality meats. Their online identity also didn’t reflect their long history or family heritage.

The Solution

Identity Creative designed and developed a modern e-commerce website that reflects Burtons’ values while providing customers with an easy and accessible way to shop online. Key features included:

  • A user-friendly online shop with categorised product listings for a seamless customer journey
  • Integrated payment methods and delivery functionality for convenience
  • Fresh copywriting to align with their current messaging and showcase their story
  • A professional photoshoot capturing Burtons’ heritage, team, and products, expanding their visual language
  • A digital platform that highlights the business’s history while presenting a modern face for new audiences

The result is a responsive, accessible, and branded e-commerce solution that strengthens Burtons’ online visibility, makes their products available to a wider audience, and aligns with their trusted reputation for quality.

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