We partnered with Beechwood Estates & Developments, a Cambridge-based development and investment company specialising in residential, commercial, and leisure projects both locally and further afield. As a longstanding client of Identity Creative, we have supported the corporate brand, sub-brands, and individual developments across all sectors of the business.
Beechwood faced challenges around brand consistency and recognition across their divisions. There was minimal uniformity between the company’s sub-brands, and a lack of visual language and cohesive materials limited their recognition in the market. Marketing assets needed to reflect the premium services and solutions the business offered, while the minimal use of photography meant project success stories were not being effectively showcased.
Identity Creative developed aligned and bold brands for all sectors of the group, reflecting the heritage and quality of Beechwood Estates. We created a full brand visual language and asset library to ensure consistency across all touchpoints. This included a comprehensive suite of stationery and an informative website to showcase projects and the team, supported by captivating video footage to engage visitors.
The website was designed with an easy-to-navigate portfolio including filter options, and large-scale signage and wayfinding was implemented across sites and developments, including the headquarters. In addition, we produced printed and digital collateral for internal and external use, creating a consistent design language to grow brand recognition and communicate Beechwood Estates’ premium positioning effectively.
Whether you’re just starting out or ready to grow further, Identity Creative is here to support you with all your creative and technical needs.
