BRANDING | PRINT + PRODUCTION | WEBSITE
Constructing a premium brand for a property development nestled in the heart of idyllic Comberton
Nestled in Nature
The Birdlings is a development of 90 quality homes set on the edge of the charming village of Comberton, with excellent links to local schools, the city of Cambridge and beyond.
A new name and tagline were required alongside a brand identity design, website and brochure. Following the presentation to Beechwood, the name The Birdlings was chosen, which was inspired by research into the history of the local area.
A logo design was created with the idea of incorporating a modern and timeless aesthetic style for the whole development, eventually progressing to a leaf that captures their rural setting, while still establishing a sense of prestige.
The logo features in all of The Birdlings’ marketing material and is deployed across the whole website. Identity took the information provided for the scheme and meticulously wrote the copy for the brochure and website, whilst producing beautiful photographs on what was an idyllic morning in Comberton.
The photography has featured heavily across their marketing, and elegantly compliments their new logo design. As well as a brochure Identity have produced several printed materials for The Birdlings such as sold stickers, property specification sheets and advertising.