We partnered with Axol Bioscience, a global leader in human induced pluripotent stem cell (iPSC) technologies. With over a decade of expertise, Axol delivers high-performance iPSC-derived cells and world-class laboratory services to pharmaceutical companies, CROs, biotech firms, start-ups, and academic institutions. Their innovations are helping to transform drug discovery and disease research.
Axol’s existing branding had become dated, featuring cartoon-style elements that no longer reflected the company’s position as a serious scientific leader. Their mascots, Sal and Amanda the axolotls, were heavily featured in marketing materials but needed a fresh look to better align with a modern, professional brand. In addition, Axol required updated assets for exhibitions, internal communications, and external campaigns, with a clear visual language that could evolve with the business.
Identity Creative developed a modern, sleek, and recognisable brand identity that reflects Axol’s reputation as an innovative, science-driven organisation. The beloved mascots Sal and Amanda were given a stylish makeover, ensuring they retained familiarity while aligning with the refreshed design.
We produced a comprehensive suite of collateral, including stationery, brochures, adverts, apparel, and exhibition display artwork, ensuring consistency across digital and print channels. To further elevate Axol’s presence, we also designed branded merchandise and impactful signage for the Axol Suites.
The result is a confident, future-ready brand identity that positions Axol Bioscience as a trusted partner for global leaders in drug discovery and research.
Whether you’re just starting out or ready to grow further, Identity Creative is here to support you with all your creative and technical needs.
