Photography | Website

Amherst Homes

We were approached by Amherst Homes, a property developer specialising in building high-quality homes, to strengthen their online presence and better communicate their story, purpose, and services. With an existing brand and foundation of materials, we enhanced their digital platform by adapting and reutilising content through refined copywriting for SEO, while maintaining their established tone of voice.

The Problem

Amherst Homes had an outdated website with limited information about the business, the local support they provide, and their property development projects. Their online presence lacked engaging imagery and video content of real builds, making it difficult for potential buyers and partners to fully appreciate the quality of their work. In addition, their digital platform was not optimised for search visibility or user engagement.

The Solution

Identity Creative designed and developed a modern, premium website that reflects the craftsmanship and quality of Amherst Homes. Key improvements included:

A fresh website design that communicates the quality of their homes and builds trust with prospective buyers
SEO-driven copywriting with relevant keywords to improve search engine rankings and online visibility
More calls-to-action (CTAs) throughout the site to encourage enquiries and engagement
A flexible, scalable website platform that can grow as the business expands
A narrative-driven approach to content, ensuring the website clearly communicates the Amherst story, mission, and services

The result is a user-friendly, SEO-optimised digital platform that positions Amherst Homes as a premium developer, highlights their values, and provides a strong foundation for future growth.