We partnered with Marsden Weighing Group, a trusted manufacturer and supplier of medical scales and industrial weighing equipment since 1926. With full manufacturing facilities and a nationwide service team, Marsden provides one-off repairs, scale calibrations, and comprehensive maintenance contracts.
While Marsden’s wordmark was well recognised within the industry, a tagline version was needed along with a more detailed visual language to support new marketing strategies. Existing mailers were dated, lacked impact, and did not guide user engagement effectively. The company also required cohesive social media assets and updated corporate stationery, including PowerPoint templates, to ensure consistent branding across all platforms.
Identity Creative expanded the logo suite to include a tagline version for specific applications and developed full brand guidelines with an extended colour palette, creating a flexible and impactful visual language. Corporate stationery, PowerPoint templates, social media templates, and marketing mailers were refreshed to provide a consistent and professional look across all communications.
The result is a modern, recognisable, and cohesive brand identity that supports Marsden Group’s marketing strategies, enhances visibility in a competitive market, and provides versatile assets for ongoing use across print and digital platforms.
Whether you’re just starting out or ready to grow further, Identity Creative is here to support you with all your creative and technical needs.
