The Power of Good Bespoke Icons
When it comes to communicating complex ideas, sometimes words alone aren’t enough. Icons have become a staple of modern design, helping businesses simplify information, guide users through content, and make key messages easier to understand. While stock icon libraries can be useful, they’re not always the right solution, particularly when you’re communicating something unique. Why […]
What Should a Life Science Homepage Include?
Your homepage is often the first interaction someone has with your business. In life science and tech, where innovation can be highly technical, a homepage needs to do more than just look good – it needs to communicate clearly, build trust and guide users to interact with your business. Research shows users form opinions about […]
Getting Things Off The Ground with Orfonyx Bio
We were approached by Orfonyx Bio to support them in developing branding, a stationery suite and one-page website to help them establish themselves as a new class of genetic medicines for protein upregulation. The process began with a discovery call to find out more about who Orfonyx Bio are and what their mission is, both […]
Making Science Understandable
You might understand your innovation or technology, but does your audience? Often investors, partners and other audience groups don’t have the same understanding when it comes to technical scientific solutions or scenarios. Therefore investing in quality communication is key for success and growth. This can be achieved through many mediums, all of which support written […]
How to Build a Life Science Start-Up Brand
How do we take a startup with no brand presence and build it from the ground up? Introducing Eggcell Eggcell is a fictional life science start-up – but the challenges they face are very real. Built around innovation in cellular science, Eggcell has strong technical foundations but, like many early-stage companies, lacks the tools to […]
Collaborating with ELRIG for nearly a decade
ELRIG and Identity Creative have a long standing working relationship, together producing a wide array of promotional and supporting materials such as brand identities, websites, digital and print materials, videos and large scale signage. We support ELRIG at every scale, whether it’s an expansive set of signage and materials for their yearly conferences or a […]
The value of what we do – How it fits into science and tech
Science is complex — but communication doesn’t have to be. In life science and technology, the challenge isn’t always the innovation itself, but how it’s understood. Investors, partners and users often need to grasp ideas quickly, and the way those ideas are presented can directly impact trust, engagement and growth. Research shows that 94% of […]
Introducing #LifeScienceCreative
As a design and development agency focused on life sciences, technology and pharmaceuticals, Identity Creative works with forward-thinking companies to develop impactful messaging and content around complex ideas. Through years of experience partnering with businesses within Life Science, our team of experts understand the unique challenges and opportunities with building brands, launching websites and producing […]