We partnered with trundl, a new activity app designed to encourage virtual walking challenges that raise money for charity. The trundl model is simple: you go, they give, you get. Its ethos centres on improving health and wellbeing while donating a large portion of income each month to UK charitable causes. More recently, trundl has partnered with businesses and organisations to boost employee wellbeing, support social impact, and contribute to sustainability.
As a start-up, trundl came to us with only early ideas about their brand. Initially brought in as consultants, we soon became more closely involved in shaping the brand’s direction. Their mobile application, still in development, lacked personality, tone, and a distinctive identity. Limited brand assets and outdated logo concepts no longer matched the evolving purpose of trundl. Above all, the brand’s story needed to feel inclusive and engaging for a wide audience of users, from individuals to corporate partners.
We developed a playful, vibrant, and approachable brand identity anchored by “Bundl the hedgehog,” who became trundl’s recognisable mascot and ambassador. Comprehensive brand guidelines were created to ensure consistency, with a strong focus on imagery and visual language across every platform. To support versatility and adaptability, we introduced a dynamic colour palette and a complete brand suite that aligned with trundl’s mission to combine wellbeing, charity, and community.
Our team also designed the UX and UI for the mobile app, delivering wireframes, functionality, and style that made the experience intuitive and enjoyable. To bring the trundl story to life, we created a collection of bespoke illustrations and icons that communicate the brand’s values and purpose.
The result is a cohesive, engaging, and memorable brand identity that captures the spirit of trundl, helping it to inspire individuals and organisations to walk for health, charity, and the planet.
Whether you’re just starting out or ready to grow further, Identity Creative is here to support you with all your creative and technical needs.
