We partnered with Queen Mary Bioenterprises (QMB), a wholly owned subsidiary of Queen Mary University of London, providing 52,000 square feet of state-of-the-art innovation space, including containment level 2 laboratories, offices, and workshops for rent in central London. Having worked with QMUL on multiple projects, Identity Creative have supported the QMB Innovation Centre for over 10 years, creating materials that have grown and adapted alongside the centre.
QMB faced several challenges in presenting their facilities and services effectively. There was no clear signage, wayfinding, or impactful artwork on site, and their internal communications and marketing team required ongoing design and development support for a wide range of printed and digital materials. Despite their premium location and offerings, QMB risked being overlooked in their sector and needed a trusted partner to help position them as the leading choice for innovation space in London.
Identity Creative implemented a slight brand refresh, aligning the identity more closely with the commonly used acronym QMB rather than QM Bio. We produced a broad range of internal and external documents, including newsletters, advertisements, exhibition designs, and large-scale signage. Multiple website design and development projects were completed to reflect the business’ growth and evolving needs. We also organised regular photography and videography sessions to build a comprehensive visual library of the team, facilities, and location, alongside corporate video production to tell the story of the centre and promote its offerings effectively.
The result is a cohesive, professional brand and marketing presence that strengthens QMB’s visibility, communicates their premium facilities, and supports their position as a leading innovation hub in London.
We partnered with QMB to bring their story to life through a dynamic brand video. We sent a team of trusted videographers to capture b-roll, drone footage, and interviews with the QMB team, showcasing their London offices, labs, and working spaces in action.
Working closely with both the client and videographers, we planned, storyboarded, and edited the film into an engaging and polished piece that introduces QMB while highlighting the key departments and features of their innovation centre.
Whether you’re just starting out or ready to grow further, Identity Creative is here to support you with all your creative and technical needs.
