Queen Mary University Enterprise Zone (QME) is a modern and flexible workspace for start-ups in East London, with a particular focus on Digital Health, MedTech, and AI. An initiative from Queen Mary University of London (QMUL), QME approached Identity Creative to design a brand identity and digital platform that would align with existing QMUL brands while standing out as a modern innovation hub.
QME required a distinctive yet connected brand identity that tied into the university’s established branding but retained its own individuality. Their visual presence needed to reflect the modern and forward-thinking nature of the space, appealing to entrepreneurs, researchers, and innovators. Alongside the branding, they needed a website design that not only showcased the workspace but also provided functionality for news, events, and bookings.
Identity Creative developed a fresh and modern brand identity for QME, featuring a unique logo design, a vibrant colour palette, and a combination of serif and sans-serif typography. This balance created a classic yet innovative aesthetic, reflecting QME’s mission to foster innovation while maintaining ties to the broader QMUL identity.
We designed and developed a responsive website that highlights the space through high-quality photography and clear navigation alongside:
Beyond digital, Identity Creative continues to support QME with a range of design solutions, including large-scale signage and advertisements across London.
The result is a cohesive brand and digital identity that positions QME as a leading hub for innovation in East London while staying connected to the Queen Mary University of London brand.
Whether you’re just starting out or ready to grow further, Identity Creative is here to support you with all your creative and technical needs.
