Branding | Digital | Print | Website

NAPIC

We partnered with the National Alternative Protein Innovation Centre (NAPIC), a collaborative initiative led by researchers from the University of Leeds, James Hutton Institute, University of Sheffield, and Imperial College London, dedicated to developing sustainable, planet-friendly alternatives to animal proteins. Identity Creative supported NAPIC in creating a cohesive brand identity, website, and marketing materials to launch their centre and drive engagement with stakeholders, funders, and the wider research community.

The Problem

NAPIC faced several challenges in establishing a professional and functional digital presence:

Their existing website was not meeting expectations in terms of aesthetics, functionality, or user journey
Attempts to expand the site had been delayed and difficult to manage on the existing platform
They had a brand but no formal brand guidelines or assets to ensure consistency
A tight deadline for a major conference and funding launch required a digital platform capable of driving traffic and engagement
Limited internal resources and time to manage design, development, and content

The challenge was to create a modern, functional, and visually engaging website while building a flexible brand system and supporting materials that could grow with the centre’s future initiatives.

The Solution

Identity Creative delivered a comprehensive branding and website solution for NAPIC:

On-brand website designed for functionality and usability, housing detailed information about NAPIC, its research, funding opportunities, and conferences
Strong CTAs across key pages to drive traffic and encourage engagement with funding applications and event registration with automated workflows integrated into the website to reduce admin time
Bespoke brand assets and infographics, aligned with the new visual identity, to support marketing and communications
Future-proof functionality, including the potential for e-commerce, to support later initiatives
Training and resources for the NAPIC team to manage content using a user-friendly front-end builder
Essential stationery and expanded digital materials, alongside a fully branded exhibition booth

The result is a modern, functional, and visually cohesive digital platform that aligns with NAPIC’s mission, enhances visibility, supports stakeholder engagement, and provides a strong foundation for future growth in alternative protein research and innovation.