Branding | Collateral | Website

Minnac Life Sciences

We partnered with Minnac Life Sciences, a marketing and events team specialising in the life sciences industry. As a flexible partner for high-impact results, Minnac provides a wide range of services, from strategic guidance to full event management, working alongside clients to deliver measurable outcomes.

After a long-term partnership supporting their projects, Identity Creative was asked to modernise Minnac’s own branding, marketing materials, and website to reflect their growth and evolving message.

The Problem

Minnac’s existing brand identity and website no longer reflected their professional growth or the dynamic nature of their work. Key challenges included:

  • A logo that required refinement
  • A limited colour palette and no formal brand guidelines
  • A dated website with outdated information and poor usability
  • A lack of printed collateral and marketing templates for consistent communications

To strengthen their positioning in the competitive life sciences sector, Minnac needed a refreshed brand identity, digital platform, and marketing toolkit.

The Solution

Identity Creative delivered a modern brand refresh that elevated Minnac’s visual identity while ensuring consistency across digital and print. This included:

  • A refined logo design with supporting brand assets
  • A professional brand colour palette, typography, and essential brand sheet
  • A fast, responsive website redesign with a user-friendly front-end builder for easy content updates
  • A PowerPoint template for consistent presentations
  • Custom-designed stationery, brochures, and campaign templates for ongoing marketing use

The result is a bold, professional, and flexible brand identity system that positions Minnac as a trusted partner in the life sciences marketing and events industry. Their new website design and brand toolkit provide the team with the tools they need to communicate effectively, scale their work, and support clients with impact.

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