Isogenica was struggling with a dated logo and website that no longer reflected the innovation of their team. Their brand failed to stand out in the sector, instead blending in with designs that felt commonplace within the industry. The website itself was slow and lacked clear navigation, making it difficult for users to find what they needed. Across their materials, there was no cohesive design approach, and they also lacked a brand photo library to draw from.
Isogenica was struggling with a dated logo and website that no longer reflected the innovation of their team. Their brand failed to stand out in the sector, instead blending in with designs that felt commonplace within the industry. The website itself was slow and lacked clear navigation, making it difficult for users to find what they needed. Across their materials, there was no cohesive design approach, and they also lacked a brand photo library to draw from.
Identity Creative developed a bold, stand-out brand that could be applied consistently across a wide range of materials. The new logo was designed with meaning at its core, incorporating an abstract representation of antibodies and their ribbon structure, the plotting of data, and the people who make up the organisation. To capture their progress, team, and technology, we built a growing library of photography and videography, updated on a regular basis. Comprehensive brand guidelines were created to establish a clear brand language for Isogenica, supported by bespoke icons and infographics.
To make day-to-day communications easier, we provided easy-to-use templates for presentations, posters, and social media. We also delivered a fast, user-friendly website that the Isogenica team can manage with ease. Beyond this, we designed a range of additional materials including essential stationery, product logos, reports, and more.
Whether you’re just starting out or ready to grow further, Identity Creative is here to support you with all your creative and technical needs.
