Glassworks International

We have worked with Glassworks International, the UK’s leading independent specialist in the manufacture, supply, and design of high-quality glass bottles and jars, supporting their business through multiple phases of growth. For over 25 years, customers across the UK and Europe have relied on Glassworks for wholesale purchasing, and Identity Creative partnered with them to modernise their branding, digital presence, and marketing strategy.

The Problem

As Glassworks grew, their existing branding and website no longer reflected their market position or business goals:

Dated visual identity and assets compared to key competitors
Low website traffic, slow speeds, and minimal enquiries
Poor SEO performance, with no focus on keywords or search phrases
Minimal digital presence, both on the website and across social media channels
Lack of updated content to reflect industry developments
Branding and website not aligned with recent growth or product offerings

The challenge was to create a modern, consistent, and user-friendly digital and brand platform that would reflect Glassworks’ premium service, drive traffic, and support customer engagement.

The Solution

Identity Creative delivered a comprehensive, ongoing digital and branding solution:

Retainer-based support to continuously manage website updates, SEO, and digital marketing on a monthly basis
E-commerce setup for product-focused content, with potential for future online transactions
Optimised website with improved speed, user-friendly navigation, and product/resource feeds to help customers find products quickly
SEO improvements and targeted keyword strategies, resulting in a significant increase in website traffic
Consistent branding and visual language across all digital and printed materials
Marketing assets for exhibitions, including bold stand design and collateral to reflect the premium brand
Ongoing content updates including blogs, newsletters, and social media activity to maintain online presence and engage the audience

The result is a modern, cohesive brand identity and digital platform that accurately reflects Glassworks’ premium service offering, strengthens their online visibility, improves customer engagement, and positions them as a leading supplier in the glass manufacturing sector.

What Our Clients Say About Us

I can’t recommend Identity Creative highly enough! From start to finish, working with this incredible team was an absolute pleasure. Their expertise in website design and branding transformed our vision into a stunning reality. Their branding work has truly elevated our business, capturing the essence of what we do and how we want to be perceived. The team was always responsive, creative, and committed to delivering top-notch results.

Clear and Strong

Identity Creative created an animation with Glassworks to show their customers and site visitors how their glass is made. A unique style was adopted to match their brand and allow the video to be used in a variety of settings such as events or internal signage.