Branding | Digital | Print | Video | Website

ELRIG

We are proud to have a longstanding partnership with ELRIG, a not-for-profit organisation that brings together the global life sciences and drug discovery industry through open-access, free-to-attend events. Over the years, we have supported ELRIG with a wide range of design requirements, and most recently delivered a major project — a full rebrand and website redevelopment. Today, we are their recommended partner for all branding and design solutions.

The Problem

As ELRIG grew and expanded its global presence, their brand identity and website no longer reflected the scale or professionalism of the organisation. Key challenges included:

A dated logo that didn’t work across all applications
A brand element that was more recognisable than the logo itself
A lack of brand resources and consistency across platforms
A slow website that wasn’t optimised for mobile or modern browsing needs
No search functionality, making it difficult for visitors to find event and resource information
A visual identity that hadn’t evolved with the organisation’s growth

The Solution

Identity Creative delivered a complete brand transformation and website redesign to modernise ELRIG’s digital and visual presence. Key solutions included:

A fast, responsive website with improved UX/UI design, user-friendly navigation and, an intuitive front-end builder for easy updates
Integrated CRM/API systems to reduce admin workload and improve efficiency
Search functionality and easy access to resources, event details, and information for attendees
A modern, recognisable, and cohesive brand identity that aligns with ELRIG’s mission and growth including detailed brand guidelines, and bespoke iconography
A range of printed and digital materials including brochures, flyers, and postcards
Branded stationery, merchandise and digital assets including social media and PowerPoint templates, video content, and logo ident

The result is a professional, cohesive, and future-proof brand and digital platform that positions ELRIG as a leading voice in the life sciences and drug discovery industry.