Branding | Collateral | Website

Barts Bone & Joint Health

Barts Bone & Joint Health is the largest and busiest orthopaedic department in the UK, with clinical care delivered across three hospitals. Identity Creative were brought on board to help establish a brand identity that visualises the transformative research, education, and patient care they provide. The resulting brand features a bold clinical colour palette with unique joint-inspired elements, ensuring a distinctive and professional look.

The Problem

As a leading centre for orthopaedics, Barts needed a cohesive brand and digital platform that could effectively communicate their expertise and innovation. Their previous identity lacked visual impact and consistency, making it difficult to showcase the scale of their work. They also required a modern website design that could handle large amounts of content in a way that was clear, engaging, and accessible for both patients and professionals.

The Solution

Identity Creative delivered a bold brand refresh and a comprehensive digital platform tailored to Barts’ needs. Key features included:

A modern website build with dynamic interactive elements, scroll effects, and clean content sections for easy navigation
A bespoke loading icon and custom iconography for a distinctive, unique online experience
A full suite of brand assets, including stationery, brand guidelines, and social media graphics
A versatile PowerPoint template with multiple slide layouts for impactful internal and external presentations
A collection of social media templates (square and rectangular) with dynamic layouts to support ongoing marketing, business updates, and community engagement.

The result is a cohesive brand and web design system that reflects Barts’ leadership in orthopaedic care and research, enhances their digital presence, and supports both professional communication and patient engagement.