Optimising WordPress Websites for AI Large Language Models (LLMs)
In today’s fast-evolving digital landscape, AI-powered tools such as Large Language Models (LLMs) are transforming how people search for information and interact with content online. While traditional SEO practices remain essential, there is a growing need to adapt websites—particularly WordPress sites—for AI readability and discoverability. Why Optimise for LLMs? Unlike search engines that rely on […]
Making Your Presentation Memorable, for the Right Reasons
We’ve all been there—sat through a presentation that sticks in our memory, but not always for the right reasons. Whether it was a beautifully delivered pitch that captured the audience’s attention, or a chaotic slideshow that left us confused, presentations have the power to make a lasting impression. The difference between the two? Purposeful design, […]
What Is a Custom CMS Website?
Let’s be honest, managing a website shouldn’t feel like a hassle. Whether you’re updating your services, publishing a blog, or adding a new team member’s profile, you should be able to do it easily and confidently. That’s where a custom CMS website comes in, and we at Identity Creative can help with that. What Is […]
Why Is my Website Slow?
A slow website can frustrate users, increase bounce rates, and harm your search engine rankings. If you’ve been wondering, “Why is my website slow?”, here are the most common reasons and how to fix them. Reasons for a slow website Large Image Sizes High-resolution images look great but can drastically slow down your site. If […]
Stephen James Trichology
A special brand treatment for Stephen James Trichology. A New Strand Stephen James is a trichology clinic local to our studio in Saffron Walden, offering expert advice for hair and scalp conditions. Identity Creative worked with Stephen to develop his brand, and best represent the important work he does. It was created to represent a […]
Why WordPress is so great!
In the world of website building, WordPress stands tall as a giant among platforms. But what makes it so great? Open Source FreeOne of the most appealing aspects of WordPress is that it’s completely free. There are no hidden charges or subscription fees. Tried and TestedWordPress has been around since 2003 and has continuously evolved. […]
Wall to Wall Branding for NeoGenomics
Designing and installing a bespoke wall design for the NeoGenomics Cambridge office. After years of working with Inivata, the business was aquired by US based company, NeoGenomics. Identity Creative worked with the US team to introduce NeoGenomics into the UK work environment. The key aims of the project were to build consistency within the office […]
Gifting in motion
YouChoose commissioned a bespoke animation to bring their brand to life. YouChoose are a brand that Identity have worked with for years! They offer a new type of gift with endless choice – their range of one card, multi brand gift cards are the perfect gift for EVERYONE! Our job was to create a unique […]
The Importance Of Website Optimisation
In October 2022 our Senior Web Developer (Thanos Panagiotidis) held a talk at one of the Mantle Networking events on the Importance of website optimisation. Website optimisation is key to maintaining a fast and reliable website for your visitors and helping them navigate without long loading times. By optimising your website you can offer a […]
Prospering from a New Website
Developing a bold and modern online platform for Prospero Ansty Park Mapping it Out Identity Creative were tasked with the creation of a refreshed website design for Prospero Ansty Park, a 196-acre business park based on the outskirts of Coventry. The new website features a memorable visual style, strong imagery and a consistent visual theme […]