YouChoose Gift Card, gives the freedom to pick what you truly want, from top brands to high street favourites. This gift card option allows you to give recipients the gift of choice, with a range of card an options available this allows for online-ready gifting that allows for easy, fast and simple possibilities.
With newly generating branding, essential brand assets and gift card artwork, ready the client’s internal development team needed support in creating the website visual design. With a fast launch approaching the YouChoose team needed to progress swiftly and smoothly to deliver a website for those giving and receiving gifts to utilise. A unique and bold tone was required with UX and journey being key to implementing a time-saving and user-friendly platform.
Identity Creative worked alongside the YouChoose team to elevate the branding and gift card artwork to create a consistent and impactful website design including the framework. Structured pages with selected brand imagery were designed with people and emotions at their core – a focus on gifting and purchasing. Wireframes were developed to create clear user journeys across the platform with layouts which optimise for smaller devices.
Final assets and working files were provided for the internal development to use in the final build and production of the e-commerce website.
YouChoose commissioned a bespoke animation to bring their brand to life.
The video shows the start to finish process of receiving, activating and using a YouChoose voucher. Complete with seamless editing, a professional voice-over and animated scenes/characters, the animation is inviting and informative.
Check out the animation and read more about how we helped to put gifting in motion.
Whether you’re just starting out or ready to grow further, Identity Creative is here to support you with all your creative and technical needs.
