Customer Success Story

Collaborating with ELRIG for nearly a decade

ELRIG and Identity Creative have a long standing working relationship, together producing a wide array of promotional and supporting materials such as brand identities, websites, digital and print materials, videos and large scale signage.

We support ELRIG at every scale, whether it’s an expansive set of signage and materials for their yearly conferences or a social media post for celebrating Ramadan or Easter. ELRIG have trusted Identity as their creative partner for many years, delivering the same high levels of quality, creativity and communication, no matter the project.

Hear it from the CEO of ELRIG, Sanj Kumar:

“I’ve worked with Identity Creative for nearly a decade – and they never miss. Their bold ideas and sharp design have helped me turn complex concepts into clear, compelling messages that resonate. Thanks to them, my businesses haven’t just grown – they’ve thrived.”

In the most recent years we have worked with the ELRIG team to re-imagine their brand identity. Inspired by the ideas of global events and connecting people across Life Science and Tech, their new logo encompasses the values of ELRIG and the important work they do for the industry.

The ELRIG wheel is a recognisable visual that has been present at ELRIG events for many years. It became clear to us that the ELRIG branding no longer aligned with their purpose and mission, after speaking with attendees at an event it was clear that their audience associated the wheel with ELRIG rather than their logo which fell into the background. Our design team worked together to modernise the wheel and make it central to the brands identity, further communicating the goals of ELRIG to bring together the global life science and drug discovery industry.

Our designers and developers have close working relationships with members of the ELRIG team. Acting as an extension of their team to deliver cohesive materials both in print and digital, against strict deadlines.

Although we support ELRIG through yearly retainer work, we also give the team the tools and assets they need to be able to manage their own brand and marketing outreach. Our team developed a modern and easy to manage website so the internal team could add new content, events and update text and images. We focussed on UX design to create clear CTAs and navigations to increase user sessions and make all content accessible to those searching. With key functionality we save the admin team time to increase efficiency and allow them to utilise time for other tasks/goals.

Our collaboration with ELRIG has allowed us to deliver a brand that resonates with their community, a website that will always perform well for users with reliability, and our ongoing support to deliver materials actively supporting the growth of ELRIG with quality and consistency

We continue to work alongside the ELRIG team as their “design partner”, which also allows us to support their wider community – building upon their own hands-on inclusive system.