We’re proud to showcase our ongoing branding and design work with Yakult’s Science for Health division. After initially winning a pitch in 2019 to design a series of pull-up banners, Identity Creative formed a long-term relationship with the team, supporting them with a wide range of marketing collateral and brand development projects.
Yakult’s Science for Health division required a refreshed brand identity that aligned with the parent brand while clearly communicating its own focus on research, science, and health. Their existing materials lacked cohesion, and the standalone branding didn’t fully integrate with Yakult’s global identity.
Additionally, the department needed engaging marketing materials that could communicate complex scientific messaging in a clear, accessible, and visually appealing way across multiple channels.
Identity Creative modernised the division’s branding by designing a new merged logo mark that connects seamlessly with the parent brand, Yakult. This updated logo was then implemented across a suite of educational leaflets, promotional postcards, pull-up banners, and advertising materials, creating a consistent and professional brand presence.
To further strengthen their visual identity, we introduced abstract graphic design elements that reflect the science at the heart of Yakult in a unique and creative way. This new visual language gave the division a clean, contemporary, and science-led appearance that could be applied across all brand collateral.
Since then, we have continued to work with Yakult’s Science for Health division, producing a wide range of marketing assets, including quarterly reports, e-books, and advertising campaigns. These designs maintain a balance of professionalism and accessibility, ensuring Yakult’s message is communicated clearly to both scientific and public audiences.
Identity Creative created a suite of informative animations for Yakult Science for Health, from initial hand-drawn storyboards and bespoke illustrative designs, to producing the full animation synced with audio voiceover.
Whether you’re just starting out or ready to grow further, Identity Creative is here to support you with all your creative and technical needs.
