IDENTITY

Taking Time

We were delighted to have been the agency appointed to design and develop the brand for the Destination Management Organisation for the city of Cambridge.

Our mission to create the best brand vision started with a series of focus groups and workshops involving the Visit Cambridge team and its Board Members. These think-tanks enabled the flow of ideas, aspirations and energy throughout the process.

The resulting design is thought provoking with hidden iconography and typographic design inspired by renowned city influences. Identity continued working with Visit Cambridge to produce various marketing materials such as banners and brochures.