IDENTITY

Hi-Visual Identity

Visijax’s first product was the Commuter Jacket – the world’s first LED cycling jacket with hi-vis LEDs and motion-activated turn signals.

Identity Creative were responsible for the brand name generation, logo design and tag line, packaging and photography.

A bold and high tech aesthetic was applied to the branding, from the modern sans-serif font and colour use reflective of its purpose. The same approach was applied to the rest of the packaging design to allow Visijax to progress into the market with a hi-end and hi-vis look.