Developing an elegant and easily discoverable online platform


Applying Logic

Optibrium works at the forefront of decision-analysis and predictive modelling research, developing innovative products that enhance the efficiency and productivity of drug discovery.

Identity Creative worked with Optibrium to design and develop this extensive website. The project began with establishing a complex site plan, extending from your standard web-pages all the way through to a community area and a user restricted zone on the platform.

Technical aspects of the site included interactive image maps and conditonal logic contact forms to engage vistors that click through to specific Optibrium products and modules. The development team had to dedicate time to ensure the community area of the platform had a user restricted zone that required email and password entry.

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