BRANDING | PRINT + PRODUCTION | STATIONERY | VIDEO + PHOTOGRAPHY | WEBSITE
Guiding patients through a clear and accessible experience with Gyroscope
A Clear Vision
Gyroscope was created to bring the right people and resources together to fundamentally change the lives of patients suffering from retinal diseases.
The branding for Gyroscope was already established when Identity Creative came on board. However to evolve the brand, extensive guidelines and a full suite of stationery were created. This coupled with stock image selection and a new look and feel elevated the brand to new heights.
Identity Creative designed and developed the new Gyroscope website with those who have accessibility issues in mind. As an organisation specialising in developing and delivering medicine for patients with sight conditions, the layout and look-and-feel to the website was crucial. Functionality such as enlarging text and text-speech was implemented via accessibility plug-ins.
Identity Creative have also been managing the asset creation for Gyroscope’s social media
campaigns, creating new banners on a regular basis.
Other projects such as packaging design, video creation and internal newsletters/handbooks have been worked on by Identity through a collaboration with Gyroscope which continues to remain strong today.