Identity

On the Road

With over 25 years of experience in providing top notch IT support, Genmar IT are widely known in the Essex and Cambridge area for their services.

After investing previously into signage around the Bishop’s Stortford area, Genmar wanted to create something more eye catching, for passers by.

Identity Creative worked with Genmar to bring their witty ideas and messaging to life in the form of large scale signage, complete with high resolution or bespoke imagery and their recognisable branding.

After submitting multiple concepts, the design featuring broccoli was chosen by the client, as a bold and humorous visual to draw peoples attention.

Who wouldn’t stop and look at a 4ft piece of broccoli?