A part of the new Soroptomist International president’s appeal, Identity Creative were approached to design a new illustrative logo under the theme ‘Opening Doors to a Bright Future.’

The appeal underlines the Soroptimist commitment to Education throughout the life-course, and its fundamental role as a key spokesperson for sustainable development, peace, and equality. 

After a team brainstorm to think of ideas to visualise the concept for the logo, one which stood out was the idea of butterflies with books for wings to represent change and education. The scene was illustrated within a contained bubble and featured the butterfly flying into the bright open door.

The colours selected were inspired by the existing branding, with the addition of bright blues to give the logo a strong impact. The final design was supplied to the client with various formats to be used on web and print scenarios.