Luxury Architecture


Building a bespoke brand identity for Cambridge-based luxury apartments


Bespoke Building

Based in Cambridgeshire, Laragh Homes is dedicated to building high quality bespoke houses and apartments in Cambridge and the surrounding villages.

The name Novum was chosen, and a unique logo was developed by Identity Creative, which includes a hidden meaning relating to the number of apartments within this scheme.

The logo features prominently in Novum’s new flagship brochure, which has been produced with a ‘spot UV’ finish. Identity took the supplied information for the scheme and developed the copy for the brochure. The text was then placed in clean, crisp layouts, accompanied by high quality photography. The Identity team drew and stylised bespoke map work to highlight its location; transport networks, city attractions and amenities for its global audience.

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