Gyroscope, a long-standing client, tasked Identity Creative to produce a new and condensed website for their sub-brand Orbit SDS.

This secondary site would highlight the unique approach of a flexible cannula designed to contour to the globe and access the back of the eye. With a new delivery system, comes the need for a new look and feel. Therefore, Identity Creative took aspects of the existing Gyroscope brand and ran it through a brand new filter; applying new colours, photography and visual devices.

Orbit SDS is a 3 page website with clear calls to action, bold sections breaking up the pages and high quality imagery. These combined allow for a flowing user experience and visually dynamic platform.