A Wise Choice


Re-furnishing the Just Wise Group brand and website with a quality finish


Interior Design

Justwise has a mark of pedigree when it comes delivering the highest quality goods and services since their founding in 1985. With overseas agreements and deals in place, Justwise have brought many high quality products into the local area.

Identity Creative were approached initially to design an updated brand for the Justwise Group. This included the design of a main company logo, along with two sub-brands which had to work together as a set. To remain in keeping, the same word mark was used across the three, with the introduction of furniture and light into the ‘i’ in the form of an integrated icon.

From this, designs for stationery, signage and a modern, fully-responsive and visually impactful website were also created with the intention of positioning Justwise Group as a leader in their field. Their sleek new online presence has opened the door towards building the online side of their business alongside their established ones.

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