A Personalised Journey
Establishing a vivid look for PredictSURE IBD™ Materials
A Warm Portrayal
Identity Creative have produced a range of online and printed marketing assets for the PredictSURE IBD™ test. A consistent visual style has been established throughout.
A set of two gatefold brochures, one aimed at clinicians and one aimed at patients, have been designed to highlight the benefits of the PredictSURE IBD™ product. Identity Creative took careful consideration in the imagery and content to ensure that any patient-facing marketing collateral appeared friendly and informative, and avoided portraying immune-mediated inflammatory diseases in a daunting way.