Relishing the task, Identity researched the industry and were insistent on avoiding anything cliché, or producing a name that would simply blend in with the crowd. As with all name generation, the big challenge – in addition to discovering a new name in itself – is securing a suitable, available domain name. 

Following a successful presentation and some fine-tuning to the chosen logo and brand design, Identity got to work in producing a new website, interior and exterior signage and everyday essentials such as appointment cards.

Since its brand release, Stephen and Chris often pop in to the Identity Studio and pass on their kind feedback from their happy clients.