Privacy Policy

Last Updated: June 2026

At Identity Creative Ltd, we are committed to protecting and respecting your privacy. This Policy explains when and why we collect personal information about people who visit our website, how we use it, the conditions under which we may disclose it to others, and how we keep it secure.

We may change this Policy from time to time, so please check this page occasionally to ensure that you are happy with any changes.

Any questions regarding this Policy and our privacy practices should be sent to:

• Data Controller: Identity Creative Ltd

• Address: Saffron House, 67 High Street, Saffron Walden, Essex CB10 1AA

• Phone: 01799 533 403

• Email: hello@identitycreative.co.uk

1. How Do We Collect Information From You?

We obtain information about you when you use our website, for example, when you complete a contact form, register on our site, purchase a product from our store, or engage with other interactive elements on our website.

2. What Type of Information is Collected?

The personal information we collect may include your name, business name, address, email address, phone number, IP address, and information regarding what website pages are accessed and when.

If you make a purchase or payment online, your card information is not held by us. It is collected directly by our third-party payment processors, who specialise in the secure online capture and processing of credit/debit card transactions.

3. Lawful Basis for Processing Data

Under the UK GDPR, we rely on the following lawful bases to process your personal data:

• Performance of a Contract: To fulfill orders, process purchases, or deliver services you have engaged us for.

• Legitimate Interests: To respond to queries submitted via our contact forms, analyse website performance, and improve our services.

• Consent: For direct marketing communications (which you can withdraw at any time).

4. How is Your Information Used?

We may use your information to:

• Contact you regarding queries raised in our contact forms.

• Notify you of changes or updates to our services.

• Send you marketing communications that you have requested or explicitly consented to.

• Process a job or freelance application.

We review our retention periods for personal information on a regular basis. We will hold your personal information on our systems only for as long as is necessary for the relevant activity, or as required by statutory legal obligations (such as UK tax law for financial transactions).

5. Cookies & Website Analytics

Like many other websites, the Identity Creative website uses cookies to collect statistical, anonymised data about your browsing patterns. This helps us deliver a better, more personalised service.

• Google Analytics: We use Google Analytics to collect anonymous information about how visitors use our site (e.g., number of visitors, page views, and traffic sources). This helps us improve our website experience.

• Managing Cookies: You can turn off cookies by adjusting your browser preferences. Please note that turning cookies off may result in a loss of functionality on our website.

6. Who Has Access to Your Information?

• We will never sell or rent your information to third parties.

• We will never share your information with third parties for their own marketing purposes.

• Third-Party Service Providers: We may pass your information to our trusted third-party service providers, web hosts, or subcontractors to complete tasks on our behalf (e.g., to process payments or send automated emails). However, we only disclose the precise information necessary, and we have contracts in place requiring them to keep your data secure.

7. Your Rights Under UK GDPR

You have specific rights regarding your personal data under UK data protection law:

• Right of Access: You have the right to request a copy of the personal information we hold about you.

• Right to Rectification: You can ask us to correct or update any inaccurate personal information.

• Right to Erasure (The Right to be Forgotten): You have the right to request that we delete your personal data from our systems where there is no overriding legal or legitimate reason for us to keep it.

• Right to Object: You can object to us processing your data for direct marketing at any time.

To exercise any of these rights, please email us at hello@identitycreative.co.uk or call us on 01799 533 403.

8. Security Precautions

When you give us personal information, we take strict steps to ensure it is treated securely. Our website uses modern HTTPS/TLS encryption to protect your data during transmission.

While we strive to protect your personal information, data transmission over the internet can never be guaranteed 100% secure; therefore, any information you transmit to us via online forms is done at your own risk. Where you have chosen or been given a password to access certain parts of our site, you are responsible for keeping this password confidential.

9. International Data Transfers

Some of our cloud service providers or processors may be located outside of the United Kingdom (UK). If we transfer your personal data outside of the UK, we ensure a similar degree of protection is afforded to it by ensuring that appropriate legal safeguards (such as Standard Contractual Clauses or the UK International Data Transfer Agreement) are implemented.

10. 16 or Under

We aim to protect the privacy of children aged 16 or under. If you are aged 16 or under, please obtain your parent/guardian’s permission before providing us with any personal information.

11. Right to Complain to the Regulator

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the UK data protection regulator:

• Information Commissioner’s Office (ICO)

• Website: https://ico.org.uk/