Uttlesford District Council launches their rebranded wedding venue – the Audley Rooms.
iDentity were given the task of creating a brand name for the venue in additional to naming the individual rooms that are available for hire. We carried out research which spanned the district and proposed a collection of names which paid tribute to key contributors to local success and historical moments.
From the three concepts presented to the Council, the chosen branding was applied to a suite of marketing material. This included a new website, flagship brochure, leaflets and an installation of branded signage and wayfinding for the interior and exterior of the venue.
Lisa Cleaver, Communications Manager, said: ” I wanted to thank you for your commitment, hard work and creativity. You have given us the confidence for promoting our services with a suite of first class marketing material. We have also thoroughly enjoyed the creative and production processes.”
Samantha Awbery-Maskell, Operations Director at iDentity, said: “Living in the local area, I was delighted to manage the task of collating research for the creative team to base their ideas around. When I engaged with the local Visitors Centre, they were very helpful in providing us with reference. I believe the new naming and branding of the Audley Rooms will serve the Council very well and last for years to come.”