Focused on making the UK the most compelling location in the world for the development and delivery of Precision Medicine.
Precision Medicine Catapult
Building on the success of the established Catapults, Innovate UK has established a new innovation centre, the Precision Medicine Catapult. By combining accurate diagnosis with rules-based therapies and effective service delivery, precision medicine is expected to transform medicine in the coming decades, improving outcomes for patients and the healthcare system.
A value of £14bn has been put on the global market for tests, therapies and solutions, and this is expected to grow to £50-60bn in 2020.
iDentityCreative were appointed to firstly assign a key colour for Precision Medicine. A number of factors had to be considered including the other Catapult sectors and the opportunities for the colour scheme working in synergy with similar Catapults such as Cell & Gene Therapy and Medicines Discovery.
Since the colour was chosen, the task of creating and establishing key marketing assets took a a rapid pace. This included everything from event brochures, exhibition graphics, signage for the new Cambridge Headquarters, stationery and corporate guidelines.
Using our experience within the scientific sector, we were able to create a professional and consistent look and feel across the various types of medium. This was essential as these items and guidelines are going to be rolled out across the country in cities including Manchester, Leeds, Glasgow, Belfast and Cardiff in 2016.
ClientPrecision Medicine CatapultServicesBrand Development, Design for Print, Exhibition Graphics, SignageYear2016Linkpm.catapult.org.uk