iDentityCreative was approached by Cambridge United and AstraZeneca to produce a colourful, engaging Workbook for their Active Science programme.

Cambridge United are combining the delivery of sport and science in primary schools across the region, through a new collaboration with multinational biopharmaceutical company AstraZeneca.

The global science led business, who operate in over 100 countries producing innovative medicines and are currently developing a new Research and Development Centre and Corporate Head Office at Cambridge Biomedical Campus, have agreed to support the Club’s ongoing work in primary schools across the area.

Cambridge United Community Trust and AstraZeneca  will now form a strategic collaboration whereby AstraZeneca will be the sponsor of a new “health and science education” element to be included as part of Cambridge United’s existing School Sport Programme.

Currently Cambridge United through its community department and charitable Trust, delivers PE lessons and extra-curricular clubs to 60 primary schools across Cambridgeshire, engaging with over 3,000 children, totalling a staggering 70,000 pupil-hours annually.

Commenting on the exciting development for the club, Chief Executive Jez George said: “We are delighted to be working with a company of AstraZeneca’s calibre and reputation, who are going to play a significant role in the future of our city.

“It is fantastic for us that they have recognised the quality of our work within the community and wish to help us expand our outreach within primary schools. It is a great opportunity to widen the breadth of our School Sport Programme, which will benefit thousands of local youngsters, and we are very grateful to AstraZeneca for their support.”

Shaun Grady, Vice President, Business Development Operations at AstraZeneca said: “We have been really impressed by the terrific work the Trust do in schools all across the region.  It is exciting for AstraZeneca to be part of a collaboration with the Trust extending the programmes to raise awareness of the science behind health and what science can do.”

Chris Gooch, Creative Director at iDentityCreative said: “It was a pleasure to apply our creativity for such an interesting project. Our objective was to bring the content alive and to encourage the students to use the Workbooks by using fun and informative design.”

Danny Kerrigan, Cambridge United Community Trust Manager said: “We were delighted with the Workbook that iDentityCreative produced for our AstraZeneca Active Science programme. The design will help us to bring a fun aspect to primary school science education and fits the brief perfectly.”